If You Want People to Find Your Site Don’t “Click Here”
April 15, 2010
The phrase “click here” can be seen everywhere on the web, but you still shouldn’t use it. Search engines crawl all over the web trying to find the best phrases to describe a site, so when someone comes to their site and types in a couple of words it is likely to bring up the site that the person wanted.
One way that Google and other sites do this is by “reading” links. When they see a link they “assume” that the words that are linking to that site have a lot to do with that site. So if you have on your site click here for more information. Google and other search engines are just going to assume that your site has a lot to do with “click”s and “information”. It would be better to actually write out what you are linking to (i.e. Producer Handbook with Tips for Public TV). Now Google knows that the website www.nativetelecom.org/produce_handbook has to do with “tips” “public TV” and “producer”s. So now when someone goes to a search engine and types in “Producer Handbook with tips for Public TV” or something similar, it is likely to pull up one of the NAPT Producer Handbook pages on the first page of results.
Everytime you say “click here” instead of what you are linking to, you have lost another opportunity to improve the listing of your site on the words that really describe your content.
